I follow a lot of bloggers on social media, as a lot of you probably do, but there are only a few blogs I genuinely go out of my way to sit down and read. Unfortunately I think this may be becoming increasingly common.
Earlier this month Birchbox opened their first pop-up store on Carnaby Street and it is a blogger's paradise. Neon signs, marble print, a balloon arch, it's just begging to be Instagrammed. These guys know what they're doing.
Picture the scene. It's 3:30pm on a Friday afternoon and whilst most people are starting to wind down for the weekend and prosecco glasses are starting to fill up and my three closest work colleagues, or ex-colleagues from this point, are sat in a booth in McDonald's Regent Street, teary-eyed and in shock. Some of us ordered two burgers but this is not a place to judge.